Since 1997, Scoop Publishing has launched 13 magazine titles with a 100% success rate, including the leading titles in the lifestyle, homes and fine arts categories in WA, and the leading travel magazine series in Australia. Now the largest magazine publisher in WA and one of the top ten in Australia, our success is based on our ability to create value for our clients and provide the most cost-effective advertising solutions in the WA marketplace.
Adding value to our client’s business
Each magazine is designed specifically for the best brands and businesses looking to build and maintain a lucrative, high-spending client base in WA or through the Scoop Traveller Series, all states and territories in Australia. With more than ten years’ experience, we have determined the key to creating value for our clients depends on our ability to achieve three objectives:
- Target a lucrative market
Scoop Publishing titles are specifically designed for the purpose of targeting affluent locals and travellers at the time when they are most likely to spend money on our clients’ businesses. This discerning market has an appreciation for quality and service, is typically cash-rich and time-poor and tends to be high on referrals and repeat business – the core client base for most of successful businesses. This market includes:
• Affluent locals with an active interest in quality, lifestyle and travel
• High spending leisure and corporate travellers
• The corporate market and specific industry groups - Create a unique product that appeals to that market
Each title is the undisputed leader in its category and provides a unique style and quality of content by combining the highest production quality and inspirational features with practical information and useful reference guides that offer real value to relevant locals and travellers. - Guarantee market access
Gaining access to these lucrative markets demands a highly targeted distribution strategy that goes beyond traditional distribution channels and guarantees market access through networks developed over the past ten years, strong branding and economies of scale from being the largest magazine publisher in WA.
Proof of success
Our ability to provide exceptional value for our clients is evidenced by our ability to maintain an 85 to 95% repeat-advertising rate with top national brands and leading state-based businesses across Australia. Why else would the most successful businesses in Australia continue to invest in Scoop Publishing titles if they weren’t making money for their business?
It is with great enthusiasm that we continue to provide cost-effective and innovative advertising solutions for leading WA and Australian businesses in 2007/08.
