WA LIFESTYLE SERIES
SCOOP MAGAZINE
WA’s leading lifestyle magazine since 1997.
Content
A stunningly beautiful one-stop-guide to food, wine, events, style, health & beauty, Scoop remains the highest quality state-based lifestyle magazine in Australia. More than ten years of age, Scoop is a household name in WA with affluent locals and visitors to WA.
Readership
As the undisputed leader in style in WA, Scoop has built a loyal following that is typically aged 30+, high-income, sophisticated and discerning and with an active interest in quality and style. Unique content also makes Scoop popular as a valuable reference guide with the corporate market and male readers.
In addition to saturating the local market, Scoop reaches a huge national and international visitors market to WA through more than 8,000 hotel rooms.
Readership is estimated at 150,000 per edition.
Distribution
Ten years in the market has allowed us to develop far reaching distribution channels and a loyal readership through 23 to 25,000 copies per edition: subscriptions & newsagencies (10,000); expos (1000); business/clients (1,000); 4&5 star hotels including top regional resorts with WA guests (9,000); key retailers (1,000); hair & beauty salons and airport lounges (1,000).
Advertising options
Advertising options range from full year listings in the guides (magazine and online packages) to full page and DPS display. Discounts of 15% are available for full year advertisers.
Restaurants and nightlife operators also receive complimentary online promotion on Australia’s largest online travel guide:
www.scooptraveller.com.au
Frequency / Price / Size
Quarterly (Mar, June, Sep, Dec) / $9.95 / 220 pages
Distribution: 23 to 25,000 copies
Advertiser categories: We have proven success with all clients seeking to brand themselves in the WA market and specifically with: food, wine, nightlife and travel, fashion, health & beauty, jewellery, cars, corporate and leisure lifestyle products, arts and events.
SCOOP FUNCTION & VENUES GUIDE
WA’s only comprehensive events guide
Content
Scoop Function & Venues Guide will be the first comprehensive reference guide for functions and venues in Perth, combining inspirational ideas with a practical guide to the very best venues, caterers and services available.
Approximately 80 pages of content will be dedicated to the latest trends and tips on holding a function or event; while another 300 pages will profile venues, caterers and services. As the only magazine of its kind in the market, this will be a ‘must-buy’ item for one-off events, but also an invaluable reference guide for anyone in the industry and regular corporate event organisers.
Readership
Scoop Function & Venues Guide Magazine targets private and corporate decision makers planning functions and events, and those most likely to influence their decision. For the benefit of our clients, the focus is on high margin events, regardless of their size. That includes:
• Companies and associations that hold events.
• People getting married
• High net worth individuals
Distribution
Four major distribution channels will ensure that the 12,000 printed copies reach the target market: direct mail to the top 1,000 companies and industry operators in WA (1,000); newsagencies (7,000); wedding retailers and the events and PR industry (1,000); expos (2,000); promotions (1,000).
Advertising options
Full-page display enables access to a readership that is likely to read through the editorial and features.
Feature advertising has the advantage of doing justice to your venue or service over multiple pages in the highest production quality, and being easily referenced through being highlighted in the very ‘comprehensive’ indexes and in contents.
Frequency / Price / Size
Annual (May) / $19.95 / 380 pages
Distribution: 12,000 copies
Advertiser categories: Venues, restaurants, caterers, anyone involved in the events industry.
